Several years ago, I made a pact that I’d never make another decision based solely on fear. That decision has improved every future decision I’ve ever made. Here’s what unlocked it for me… 🔓 Anxiety about how future events will play out are based on your negative predictions being accurate. I’ll tell you...
The Situation: Our Online Team scheduled an in-person meet up in Dallas, Texas to connect with members of our online community. We wanted to also leverage the visit to invite eFam who live near the venue. The Goal: Generate +500 leads for the Dallas Pop-Up Watch Party. The Approach: Run FB/IG ads alongside Google Paid Search ads to...
The Situation: Every Sunday, thousands of people watch the Elevation Church livestream from around the world. To influence consideration with new online church goers, we invest $12-15k per month on our Sunday campaigns. I recently challenged our team to improve the quality of the paid search traffic and increase the average conversion rate. The...
The Idea: Build a membership community of productivity-focused lifelong learners. The Goal: 1k email subscribers and 25 Founding Member subscriptions by end of Q4. The Tension: Since this was a passion project with a friend, we needed to bootstrap everything on our own in our spare time. The Approach: Leverage owned and...
The Ask: The Leadership and HR Team wanted a way for new employees to quickly pick up on staff lingo and insider language. The Audience: New staff members. The Problem: Elevation is almost 2 decades old with a rich history and lots of “insider” short hand that can make newcomers feel left out. The Solution: We...
The Initiative: In 2017, shortly after joining Elevation Church staff I noticed a lack of consistency with the voice and tone of writing. From times & dates, to capitalization, to the tone of our copy on social media posts — there was plenty of room for improvement. The Audience: Elevation Church staff members with a special...
Earlier this week, I felt my phone buzz and saw that it was a text from Courtney. It said: “Hey! I don’t think your website is up anymore.” My first thought was: I got hacked. I typed in my URL and what came up next was an obscure news website. Definitely not my blog. After about 10 minutes of digging and a few phone calls later, I...
A new year can be exhilarating. It can mean new dreams, new goals, new habits, etc. But for some, it can also be overwhelming. And perhaps even disappointing. I personally love this time of year because I try to approach it with a sense of gratitude and appreciation, rather than disappointment and discouragement. Instead of being sad that...
I was listening to a podcast on a run yesterday and heard something that stopped me in my tracks. The person I was listening to said that if you live to age 80, you will have spent about 4000 weeks on this earth 🤯 Something about life being broken down into weeks made it a bit more sobering. If I’m being honest, I even felt a small...
