Elevation Church Voice, Tone, & Style Guide

The Initiative:

In 2017, shortly after joining Elevation Church staff I noticed a lack of consistency with the voice and tone of writing. From times & dates, to capitalization, to the tone of our copy on social media posts — there was plenty of room for improvement.

The Audience:

Elevation Church staff members with a special emphasis on comms roles.

The Solution:

I spearheaded the creation of a 3-part guide for nailing our voice, tone, and style across all mediums, as well as a special section for storytelling.

The Outcome:

Within 6 months, my team drafted, designed, and deployed the guide to hundreds of staff members. I then created a 15-minute onboarding presentation that I delivered in-person to groups of 15-20 new staff members on a quarterly basis. The guide is still being used years later (2017-present) and has been updated as needed.

Slide deck presentation for onboarding session

My role: Spearheaded the initiative, drafted the copy, and collaborated with content creators across our organization to establish buy-in and consistency

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