LearnStash.com Launch

The Idea:

Build a membership community of productivity-focused lifelong learners.

The Goal:

1k email subscribers and 25 Founding Member subscriptions by end of Q4.

The Tension:

Since this was a passion project with a friend, we needed to bootstrap everything on our own in our spare time.

The Approach:

Leverage owned and earned media to generate our first founding members.

The Outcome:

  • Top 10 on Product Hunt launch day
  • Newsletter sponsorship by BetterHelp (#1 Virtual Therapy App in the world)

See it in action

Skills Used:

  • Brand Positioning
  • GTM Strategy
  • Content Strategy
  • Content Marketing: Twitter & Blogs
  • Newsletter Writing
  • Landing Page Copywriting
  • Conversion Rate Optimization
  • User Journey Mapping
  • Community Management

My role: Co-founder and content strategist

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