The Idea:
Build a membership community of productivity-focused lifelong learners.
The Goal:
1k email subscribers and 25 Founding Member subscriptions by end of Q4.
The Tension:
Since this was a passion project with a friend, we needed to bootstrap everything on our own in our spare time.
The Approach:
Leverage owned and earned media to generate our first founding members.
The Outcome:
- Top 10 on Product Hunt launch day
- Featured in Morning Brew and Sidekick newsletters generating hundreds of new email subscribers pre-launch
- 28 Founding Members by end of Q4 + 1.5k email subscribers + 1300 Twitter followers
- Newsletter sponsorship by BetterHelp (#1 Virtual Therapy App in the world)
See it in action
Skills Used:
- Brand Positioning
- GTM Strategy
- Content Strategy
- Content Marketing: Twitter & Blogs
- Newsletter Writing
- Landing Page Copywriting
- Conversion Rate Optimization
- User Journey Mapping
- Community Management
My role: Co-founder and content strategist