Category - Uncategorized

SEM Campaign for Weekly Live Stream

The Situation: Every Sunday, thousands of people watch the Elevation Church livestream from around the world. To influence consideration with new online church goers, we invest $12-15k per month on our Sunday campaigns. I recently challenged our team to improve the quality of the paid search traffic and increase the average conversion rate. The...

Boring In The Best Way Possible

Yesterday we had to get out of the house for a few hours so the power company could work on our breaker box. We grabbed doughnuts, went to the library, had coffee, and eventually ended up on an empty green turf after lunch. Courtney and I spent over an hour here doing nothing but watching Asher & Greylynn laugh — and *for the most part*...

Church, We Have A Problem.

Today, with the help of technology and advanced transportation methods, the gospel has reached nearly every corner of the earth. It’s amazing to think about the millions of people, who just a few decades ago had no access to the gospel, now have the entire Bible in their pocket. With that said, it’s obvious that we haven’t always gotten it...

Experiencing God in the Ordinary

When is the last time you took a few moments and enjoyed the simple pleasure of a sunrise or sunset? How long has it been since you slowed down long enough just to thank God for the miracle of life and the gift of breath that is in your lungs? I ask those questions, because recently I asked myself the same thing. It made me realize just how much I...