Elevation Pocket Dictionary

The Ask:

The Leadership and HR Team wanted a way for new employees to quickly pick up on staff lingo and insider language.

The Audience:

New staff members.

The Problem:

Elevation is almost 2 decades old with a rich history and lots of “insider” short hand that can make newcomers feel left out.

The Solution:

We designed a fun, easy-to-digest “dictionary” that showcases the quirkiness of our culture and invites them in by sharing the origin stories of each term.

The Outcome:

This guide has made hundreds of new staff members feel welcome and included — and it’s still in use today 🙂

My Role: Served as Lead Writer and Editor alongside a Junior Writer to provide them with direction and tone.