The Situation: Our Online Team scheduled an in-person meet up in Dallas, Texas to connect with members of our online community. We wanted to also leverage the visit to invite eFam who live near the venue. The Goal: Generate +500 leads for the Dallas Pop-Up Watch Party. The Approach: Run FB/IG ads alongside Google Paid Search ads to...
Category - Case Study
The Idea: Build a membership community of productivity-focused lifelong learners. The Goal: 1k email subscribers and 25 Founding Member subscriptions by end of Q4. The Tension: Since this was a passion project with a friend, we needed to bootstrap everything on our own in our spare time. The Approach: Leverage owned and...
The Ask: The Leadership and HR Team wanted a way for new employees to quickly pick up on staff lingo and insider language. The Audience: New staff members. The Problem: Elevation is almost 2 decades old with a rich history and lots of “insider” short hand that can make newcomers feel left out. The Solution: We...
The Initiative: In 2017, shortly after joining Elevation Church staff I noticed a lack of consistency with the voice and tone of writing. From times & dates, to capitalization, to the tone of our copy on social media posts — there was plenty of room for improvement. The Audience: Elevation Church staff members with a special...